Cisco: Middle East must embrace Internet of Everything


UAE – The recent inaugural Internet of Things Expo (IoTX) 2015 event in Dubai was used as a platform by Cisco executives to call for Middle East organisations to embrace the Internet of Everything (IoE) era by adopting strategies to become fully digitised.

“In the Middle East, we see significant opportunities for the public sector, as governments seek to create new sources of revenue, better citizen experiences, and create new jobs. Similarly, we see significant opportunities across retail, energy, financial services, and healthcare to help customers transform to embrace the IoE,” said Rabih Dabboussi, general manager for Cisco in the UAE.

“Most organisations are not realising the full value from their digital projects because they fail to recognise that their digital strategy and business strategy are becoming one and the same. Our Cisco Consulting team helps customers develop the right digital strategy to transform their business and win in their industry,”