From the Intersec floor – Genetec launches video surveillance for retail intelligence

UAE – Video surveillance giants Genetec have new markets in their sights with a focus on operational intelligence in the retail sector.

The Canadian firm will offer a combination of video management, point of sale integration and video analytics to provide intelligence useful in a variety of settings, including marketing.

Pierre Racz, CEO (pictured), said of Genetec Retail Intelligence, expected to be available later this year: “We can tell you how many people walked in front of your shop without walking in, what percentage went in, what percentage turned into sales and what is the demographic of your customers. We can also tell you where your customers dwell in the store, and provide analysis of what is purchased.”

Real life success

The system will be available to existing and new security installations, but the results of forerunners have already been seen for one of Genetec’s major customers, American retailer Target, who solved a sales anomaly involving $1.5 million worth of lampshades.

“Lampshades are not what people steal, they steal CDs or razor blades, so they figured it was an operational mistake. The hypothesis was proposed that the customers were attaching the lampshade to the lamp base and that the cashiers were only ringing up one item,” said Racz.

“They went into our system and asked to see all the transactions that occurred where a lamp base was sold without a lamp shade. They audited 250 transactions and noticed that in 23 per cent of the cases, the lampshade was attached to the lamp base, but the cashier only rung up one item.”

As a result, the company then changed the till system to provide an alert to remind cashiers that lamp shades were sold separately, he explained, providing huge savings in stock loss.

Genetec focused on cyber

In common with many of this year’s exhibitors at Intersec Dubai, Genetec gave renewed focus to cyber security in 2017, said Racz: “A number of our customers are increasingly becoming aware of the cyber threat under which they are operating. We have built technologies to help them be proactive about that.

“In mindless cost-cutting efforts, people are putting devices that are unworthy of trust on their networks, and often the IT managers are being made aware of that after the fact, and we have to mitigate that,” he said.

Another area in which the company is working is the right to privacy for individuals captured on video surveillance, with an application which provides a dual-copy video system – one of which will only show images of people with their faces blurred. The non-blurred version is encrypted and can only be released if a chief security officer and a chief privacy officer agree that what is happening in the video should be made available to the public.

“What this does is gives the public the opportunity to have their security cake and eat it too. On one hand, they have their privacy, but the footage is available if needed,” said Racz.