UAE – VMS leader Milestone Systems is optimising the Middle East and African organizations in order to handle the rapid growth and great potential across the whole region.
One in important change is the appointment of a Community Manager for the Middle East and Africa regions. Haider Mohammad (pictured) is now in the role as the company’s first Community Manager.
Christian Ringler, Director Middle East, Africa and DACH, said: “The Middle East is one of the largest and most important markets for Milestone Systems. Milestone have been present in the market for more than 10 years and have offices in Dubai, Beirut and Jeddah. To continue our growth and community strategy, we are investing in and adjusting the organization for the future.”
He added: “One of our main strategic focuses is to build up the partner community to help the marketplace realize the full potential of the open platform. In order to support this strategy, we are announcing a new role for the Middle East, a Community Manager.”
The Community Manager will be the interface between the community partners and Milestone customers, with the objective of helping customers create solutions that fits their applications. Haider Mohammad has a background with Milestone in pre-sales; as Community Manager he will be responsible for the Milestone Solution Partner and community approach.
Milestone is also making adjustments to its the Middle East and Africa organization in order to further enrich the community strategy and gear up for future growth.
“We are seeing a strong growth potential in the UAE, with Dubai and Abu Dhabi as key drivers. In order to meet market demands and strengthen our end-user support, we are now dedicating two Channel Business Managers to the UAE market,” Ringler explains.
Louise Bou-Rached is moving to the UAE as Channel Business Manager from a similar role in Africa. Mohammed Riyaz will collaborate closely with her in the UAE, with a focus on supporting the end-users. At the same time, he is responsible for building up the business in Oman and Iran.
Deepak Sivadasan joined the Milestone Team as Channel Business Manager on November 5th and brings more than 5 years’ experience from the video safety market. He will handle the markets in Bahrain, and Kuwait, and will also focus on the needs of the end-users, A&E, and main partners.
Saif Faleh Al-Shahrani will continue as Channel Business Manager for Saudi Arabia and Rasha Kherbek as Distribution Channel Manager in the Middle East.
The Africa team will also be strengthened, with two more appointments coming up. These are expected to be announced later this month, in order to meet the sharply rising demand for high-quality safety video solutions in the region.
Meet the new Milestone ME team at three upcoming Intro Days:
Abu Dhabi, 22 Nov
Riyadh 27 Nov
Bahrain 6 Dec