UAE – Ring, a leader in home security, announced that it is making a foray into the Middle East market and will make its debut at GITEX Technology Week 2017 (8-12 October).
The company will use the exhibition as a platform to unveil its latest suite of smart home security products such as Ring Video Doorbell, Ring Video Doorbell Pro, Video Doorbell Elite, Ring Floodlight Cam and the new Ring Spotlight Cam in addition to announcing new partnerships across the region.
“Ring re-imagined the doorbell so consumers could respond – using a smartphone – to someone at their front door from anyplace, anytime,” said Mohammad Meraj Hoda, Managing Director of Ring.
“Ring’s mission is to reduce crime in neighbourhoods and empower consumers by creating a Ring of Security around homes and communities with our suite of smart home security products. Since its launch in 2012, the company has grown tremendously and our products are well accepted in the US and other global markets. After our global success, we are looking to replicate this in this region as well and GITEX Technology Week 2017, being the biggest technology exhibition, is the best platform to make our Middle East debut,”
The company’s products globally have been hailed as dependable second set of eyes and ears to deter would-be thieves from entering their homes, and it has been proven that Ring doorbells can reduce crime by up to 55% in neighborhoods across the US, and the goal is to bring the same convenience and security to the Middle East neighborhoods.
“With the UAE witnessing a positive growth of the property sector with many developers focusing on building master-planned communities, we believe that the time is right for Ring to introduce its products and solutions to the Middle East market. At GITEX, we want to create awareness of our brand and products, demonstrate how our products can reduce crime, and meet with channel partners and sign on strong partners to expand our market reach. We are confident that our smart home security products will be well accepted in this region,” Mr. Hoda adds.
Ring will be showcasing Ring Video Doorbell, Ring Video Doorbell Pro, Video Doorbell Elite, Ring Floodlight Cam and the new Ring Spotlight Cam at GITEX, which will create the neighborhood watch for the digital age and continue to keep homes in the Middle East safe.