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Synology – network storage and IP solutions made in Taiwan, but expanding fast into the GCC

(Image: Victor Wang, sales manager at Synology)

TAIWAN – One of Taiwan’s leading technology players – Synology – has big expansion plans for 2015.

The company has made its name by providing an affordable way to centralise data storage, simplify data backup, share and sync files across different platforms, and access data on-the-go.

And now the innovative company is making its presence known in the GCC and wider region.

“We see lots of possibilities for the growth of the Middle East’s ICT sector, particularly in the GCC,” said Victor Wang, sales manager at Synology.

“The increasing investment in improving and modernising government services of Saudi Arabia’s public sector stimulates the ICT spending of the Kingdom. The United Arab Emirates has the highest level of smartphone penetration rate in the world and also a high level of household internet connectivity. The city of Dubai even rolls out the plan for transforming into a Smart City with ICT technology. In other GCC countries such as Qatar and Kuwait, there are also potential markets with high GDP per capita in addition to the fast growth of ICT readiness. These indexes indicate that the region is on the verge of a massive expansion in NAS, making it strategically important for Synology.”

This year the company started a partnership with Global Distribution, which has a complete product category including hard drives, network appliances, and IP cameras – along with Synology’s NVR. It is capable of providing a complete surveillance solution to fulfill the growing security needs from public and private sectors in the GCC regions.

Synology’s prowess in software design has been demonstrated in its Surveillance Station’s intuitive user interface, allowing security personnel – or even small shop owners – to navigate through advanced features including action rules, intelligent video analytics, central management System and so on, with minimum learning required. The web-based nature means the software doesn’t require any installation and can be accessed through all popular browsers wherever someone is.

“Our extensive integration of IP cameras and security-related hardware such as door controller further ensures users can always choose the equipment that best suits their needs,” said Wang. “Currently, Surveillance Station is compatible with ONVIF 2.4 Porfile S and supports over 3000 IP cameras from 80 renowned brands. This number is still increasing every month. For those who want to create a TV wall or need to monitor multiple cameras in a limited space like a store counter or a building reception area, our PC-less surveillance solution (VisualStation VS360HD) is an ideal PC replacement. By pairing it with a Synology NAS, you’ll be able to view up to 36-channel live feeds in HD.”

I asked Wang what trends he has seen in the last few years that has shaped Synology’s output.

“During the last few years, the increasing popularity of IP-based cameras has created lots of opportunity for NVR vendors,” he said. “So far, Synology has integrated more than 3,000 IP-cams to fit different needs from customers. The emerging trend of Internet of Thing (IoT) is the hottest topic this year. We’ve foreseen the trend for years and have introduced a newer version of our video management system, Synology Surveillance Station 7.0, including many exciting features for IoT development. The DI/DO support makes it possible to communicate our NVR with other analog devices. The Event Linking function enables users to automate a wide range of tasks and set action rules for increasing efficiency and closing potential gaps between the devices in users’ security system. For example, if one camera goes offline, another camera can start patrolling a specified area. Or if a connected door is opened, a nearby camera can automatically take a snapshot or sound an alarm. The access control feature expands the application to office management, by controlling the access of doors and inspecting access logs from employee. We thought the IoT technology will be even more prevalent in the near future. The next step would be the home automation. By the integration with home appliances, we can even create more possibilities with Synology NVR for home users.”